TYPO by Cotton On (Fashion Valley)

So this is a review for Typo by Cotton On, in Fashion Valley Mall.
(first long post in a while, yay!)

*inside of the store from the back*

Typo's a lot like what would happen if you took a bunch of tags from tumblr and made them into a store.  

I felt like I'd fallen into the hipster tag.  It's mostly stationary and cute kitschy/gift things, as well as some nice DIY and scrapbooking items.  A lot of the merchandise there can appeal to both guys and girls.

*Typo's Woodland Collection.*  

(There's some really nice-looking vintage notebooks - they look like actual books, 

& have really highquality binding and stamped "titles".  I wanted to buy the black owl 

one, but it was lined inside & I like plain-pages.)

The store's attached to the main Cotton On shop, but it  

looks like a separate store because it has its own shopfront.  

*pencil/makeup pouches in pretty much any design or color you would like*

*Pens, shaped paperclips, different stamps, staplers, rulers... lots of well designed and cute 

stationary items - I think I might actually go here instead of the Asian market to get school 

supplies, because a lot of these cost the same/less and are better quality.*

*Notebooks and more pouches.  I'm fond of the "let's blog some shit" pouch.*

They also have little "themed" sections like this one:

based around different "personal style" types or color themes.  They even have a French-themed

section, and a comic-book/newspaper themed section.  All the "personal style" sections

had school supplies and room decoration items, too - really nice if you're looking around for

inspiration to redecorate your room a little~!

I didn't know this place existed (I think I might just be behind on the SD scene, though).    

Anyway, I really like it and I hope I get to go soon.  

Check it out if you're in SD or planning a trip to Fashion Valley, 

or just getting ready for the next quarter/semester!